Why you need to consider digital paid media as part of your channel marketing strategy this year

As technology channel marketers, we know we need to stay ahead of the curve when it comes to digital marketing tools, to ensure that we are reaching and engaging with our target audiences in the most effective ways possible.

With new tools and platforms constantly emerging, it’s essential for technology channel marketers to be agile and adaptable, embracing new technologies and techniques to stay competitive and achieve their growth marketing goals. In short, staying on top of the latest digital marketing trends and tools is essential for technology channel marketers looking to succeed in today’s fast-paced and ever-changing technology business landscape.

Like our client side marketing consultants here at Bite, you’ve probably thought about digital paid media as a tool to incorporate into your go-to-market strategy, but dismissed it as hard to set up, difficult to wrap your head around and struggled to understand how to differentiate your campaigns and keywords from your vendor’s own approaches.

Here at Bite we strongly believe that paid media is the ultimate power tool in the modern channel marketer’s toolkit.

Digital paid media is a great way to promote technology solutions and services in a highly competitive online environment. In this blog, we’ll take a closer look at what paid media is, and how it can become an essential tool in your channel and vendor marketing strategy. 

First things first, what is paid media? Put simply, it’s any form of online advertising that you pay for. This includes platforms like Google, LinkedIn and Meta, social media ads, search engine marketing, Pay Per Click (PPC) and digital display advertising. The beauty of paid media is that you can be extremely targeted in your approach, which means you can get your message in front of the right people, at the right time, and in the right place. 

Digital marketing allows you to reach a much larger audience than you could with traditional advertising methods. With billions of people using the internet every day, there’s a huge potential audience out there just waiting to be tapped into. And because digital paid media is so targeted, you can make sure that your message is being seen by the people who are most likely to be interested in your product or service. 

And we LOVE how easy it is to measure. Unlike traditional marketing methods, which can be difficult to track and analyse, paid media provides a wealth of data that you can use to optimise your campaigns, improve your results and report back to your vendors. This means you can see exactly what’s working and what’s not, and make adjustments on the fly to ensure that you’re getting the best possible return on your investment. 

You may not have considered digital paid media as part of your channel marketing strategy, but in our view it’s pretty much a must-have as part of your toolkit. With its ability to reach a highly targeted audience and its measurability, it’s the ultimate tool for driving traffic, generating leads, and ultimately, boosting vendor pipeline. 

If you’d like to learn more about how you can harness the power of performance marketing, why not watch our 30 min On-Demand Tech Talk here. 

Alternatively, you can get Bite’s Top 10 Paid Media Tips, by downloading our handy Infographic here.