Paid Media & SEO

Watch our 30 min Bite Tech Talk to find out how

Paid Media & SEO are Powerful Tools for Technology Companies looking to achieve their Marketing Goals

Channel marketing can sometimes feel like a bit of an uphill struggle. And as more and more vendors enter the market it’s also becoming increasingly competitive. The statistics are unprecedented. The number of new technology companies launching each year has been steadily increasing. 753,168 new startups were founded in the UK between March 2021 and March 2022 and the British tech startups amongst them raised £12.4 billion in the first five months of 2022.*

753,168

New startups were founded in the UK between March 2021 and March 2022

£12.4 B

Raised by British tech startups founded between March 2021 and March 2022

Paid media is the name of the channel game in 2023.

With all this competition, standing out from the crowd has become more challenging than ever before. And as a channel marketer you face the added pressure of juggling multiple vendor campaigns and activities, supporting your vendors to stand out from the crowd and generating leads and pipeline fast to show a swift return on investment.

Relying solely on organic reach and traditional marketing techniques is no longer enough to drive sales and boost ROI in the channel. Paid media is the name of the channel game in 2023, and if you’re not already incorporating it into your marketing campaigns, you’re missing out on a huge opportunity.

Bite Tech Talk

What?

How Tech Companies Can Drive Growth Through Performance Marketing.

How?

Simply click the ‘Watch Now’ button to access the Tech Talk.

What Will Be Covered:

  • The differences between paid media marketing and performance marketing
  • Why paid media is an essential component of any technology channel strategy today
  • How to leverage the benefits of paid media, to target audiences more effectively, generate measurable results, and stay ahead of the competition
  • Hints and tips on how to get started

Watch Now

Our Speakers

Arham Naeem
Performance Marketing Specialist
As well as being an accomplished MMA fighter (don’t be scared) Arham is a highly skilled, results driven, performance marketing specialist. Arham already brings unique and creative paid media strategies to many of our technology clients today. Like all of us here at Bite, he spends a lot of time understanding customers’ challenges and is ridiculously good at improving conversion rates and optimising cost per click. He promises to share some of his secrets with you.

Vanessa Cardwell
MD, Bite IT Marketing
We can help you improve your vendor focused marketing planning, execution and reporting, maximising your marketing funded ROI and take the strain of managing vendor funded campaigns away from you. We have a reputation within the industry for doing this to a very high standard.

When it comes to multi-channel marketing there are loads of commentators that talk a good game but Vanessa and her team at Bite actually help make it happen. They’re like an amazing team of athletes – whether you need help with a short sprint or a gruelling marathon, they’re there at the starting line and encouraging you across the finish.

Managing Director – Technology Reseller

Vanessa combines an in-depth knowledge of the latest marketing techniques with her understanding of the tech sector and Juniper Networks to produce creative and results-driven campaigns. She is hard-working, focused, driven and grasps new concepts quickly which means she is often the go to marketer when we execute joint campaign initiatives. A real asset to any team, I’d highly recommend her skills to enhance industry-led marketing programmes.

EMEA Senior Marketing Manager Channel – Juniper Networks

Marketing within a distributor comes with challenges, namely that we need to create, adjust or localize Vendor Messaging, retain our tone of voice and also keep the reseller focused and motivated to execute consistent lead generation activities. BITE IT do all of the above and with the focus and energy to drive results!

Marketing Director – Global Technology Distributor

A strong communicator and someone who gets on with the task in hand combined with a great sense of humour means Vanessa is a pleasure to work with, a real asset.

Head of Channel Development – Blackfoot UK