Paid Media & SEO are Powerful Tools for Technology Companies looking to achieve their Marketing Goals

Channel marketing can sometimes feel like a bit of an uphill struggle. And as more and more vendors enter the market it’s also becoming increasingly competitive. The statistics are unprecedented. The number of new technology companies launching each year has been steadily increasing. 753,168 new startups were founded in the UK between March 2021 and March 2022 and the British tech startups amongst them raised £12.4 billion in the first five months of 2022.*


New startups were founded in the UK between March 2021 and March 2022

£12.4 B

Raised by British tech startups founded between March 2021 and March 2022

Paid media is the name of the channel game in 2023.

With all this competition, standing out from the crowd has become more challenging than ever before. And as a channel marketer you face the added pressure of juggling multiple vendor campaigns and activities, supporting your vendors to stand out from the crowd and generating leads and pipeline fast to show a swift return on investment.

Relying solely on organic reach and traditional marketing techniques is no longer enough to drive sales and boost ROI in the channel. Paid media is the name of the channel game in 2023, and if you’re not already incorporating it into your marketing campaigns, you’re missing out on a huge opportunity.

Bite Tech Talk


How Tech Companies Can Drive Growth Through Performance Marketing.


Simply click the ‘Watch Now’ button to access the Tech Talk.

What Will Be Covered:

  • The differences between paid media marketing and performance marketing
  • Why paid media is an essential component of any technology channel strategy today
  • How to leverage the benefits of paid media, to target audiences more effectively, generate measurable results, and stay ahead of the competition
  • Hints and tips on how to get started

Watch Now

Our Speakers

Arham Naeem
Performance Marketing Specialist
As well as being an accomplished MMA fighter (don’t be scared) Arham is a highly skilled, results driven, performance marketing specialist. Arham already brings unique and creative paid media strategies to many of our technology clients today. Like all of us here at Bite, he spends a lot of time understanding customers’ challenges and is ridiculously good at improving conversion rates and optimising cost per click. He promises to share some of his secrets with you.

Vanessa Cardwell
MD, Bite IT Marketing

We can help you improve your vendor focused marketing planning, execution and reporting, maximising your marketing funded ROI and take the strain of managing vendor funded campaigns away from you. We have a reputation within the industry for doing this to a very high standard.

Without a doubt the best marketing team I have ever had the pleasure to work with. Always available and on board to discuss new ideas, plus support and bring to the table other inventive options to provide us with a best of breed go-to-market campaign.

Product Sales Specialist – Global Technology Distributor

I have had the pleasure of working with Vanessa on a number of successful strategic campaigns. Without exception, Vanessa was energetic and intuitive, delivering great messaging, content and ROI throughout.
I hope to have the opportunity to work with Vanessa again, it’s rare to find someone who can deliver our strategic messaging so effectively.

EMEA Channel Lead – Infoblox

When it comes to multi-channel marketing there are loads of commentators that talk a good game but Vanessa and her team at Bite actually help make it happen. They’re like an amazing team of athletes – whether you need help with a short sprint or a gruelling marathon, they’re there at the starting line and encouraging you across the finish.

Managing Director – Technology Reseller

Vanessa has an innate understanding of technology and channel dynamics and can execute on the vaguest of briefs with incredible insight. Smartly executed campaigns mean enquiries have increased by over 60% and qualified opportunities have almost doubled. Our vendors are equally impressed because they see their marketing development bucks yielding a great ROI when the Bite team is involved.

Managing Director – Technology Reseller