Paid Media & SEO
Watch our 30 min Bite Tech Talk to find out howPaid Media & SEO are Powerful Tools for Technology Companies looking to achieve their Marketing Goals
Channel marketing can sometimes feel like a bit of an uphill struggle. And as more and more vendors enter the market it’s also becoming increasingly competitive. The statistics are unprecedented. The number of new technology companies launching each year has been steadily increasing. 753,168 new startups were founded in the UK between March 2021 and March 2022 and the British tech startups amongst them raised £12.4 billion in the first five months of 2022.*
753,168
New startups were founded in the UK between March 2021 and March 2022
£12.4 B
Raised by British tech startups founded between March 2021 and March 2022
Paid media is the name of the channel game in 2023.
With all this competition, standing out from the crowd has become more challenging than ever before. And as a channel marketer you face the added pressure of juggling multiple vendor campaigns and activities, supporting your vendors to stand out from the crowd and generating leads and pipeline fast to show a swift return on investment.
Relying solely on organic reach and traditional marketing techniques is no longer enough to drive sales and boost ROI in the channel. Paid media is the name of the channel game in 2023, and if you’re not already incorporating it into your marketing campaigns, you’re missing out on a huge opportunity.

Bite Tech Talk
What?
How Tech Companies Can Drive Growth Through Performance Marketing.
How?
Simply click the ‘Watch Now’ button to access the Tech Talk.
What Will Be Covered:
- The differences between paid media marketing and performance marketing
- Why paid media is an essential component of any technology channel strategy today
- How to leverage the benefits of paid media, to target audiences more effectively, generate measurable results, and stay ahead of the competition
- Hints and tips on how to get started
Watch Now
Our Speakers
Arham Naeem
Performance Marketing Specialist
As well as being an accomplished MMA fighter (don’t be scared) Arham is a highly skilled, results driven, performance marketing specialist. Arham already brings unique and creative paid media strategies to many of our technology clients today. Like all of us here at Bite, he spends a lot of time understanding customers’ challenges and is ridiculously good at improving conversion rates and optimising cost per click. He promises to share some of his secrets with you.
Vanessa Cardwell
MD, Bite IT Marketing
We can help you improve your vendor focused marketing planning, execution and reporting, maximising your marketing funded ROI and take the strain of managing vendor funded campaigns away from you. We have a reputation within the industry for doing this to a very high standard.

Vanessa combines an in-depth knowledge of the latest marketing techniques with her understanding of the tech sector and Juniper Networks to produce creative and results-driven campaigns. She is hard-working, focused, driven and grasps new concepts quickly which means she is often the go to marketer when we execute joint campaign initiatives. A real asset to any team, I’d highly recommend her skills to enhance industry-led marketing programmes.
EMEA Senior Marketing Manager Channel – Juniper Networks
Bite IT Marketing are a pleasure to work with, they always take the time to fully understand our messaging and campaign briefs and deliver exceptional campaigns. I trust their expertise to create and execute campaigns that meet our objectives and deliver tangible results.
Marketing Manager – Security Intelligence Organisation
Vanessa has an innate understanding of technology and channel dynamics and can execute on the vaguest of briefs with incredible insight. Smartly executed campaigns mean enquiries have increased by over 60% and qualified opportunities have almost doubled. Our vendors are equally impressed because they see their marketing development bucks yielding a great ROI when the Bite team is involved.
Managing Director – Technology Reseller
When it comes to multi-channel marketing there are loads of commentators that talk a good game but Vanessa and her team at Bite actually help make it happen. They’re like an amazing team of athletes – whether you need help with a short sprint or a gruelling marathon, they’re there at the starting line and encouraging you across the finish.
Managing Director – Technology Reseller