Consulting
Marketing doesn’t need to be overcomplicated
At Bite we drive meaningful marketing value not style over substance. Acting as an extension of your own marketing or leadership team, supporting you to deliver effective, results driven, channel marketing excellence.
We believe in making informed decisions quickly, communicating skilfully and acting on the results, creating refreshingly integrated campaigns delivered with confidence and originality.
Marketing-as-a-Service Packages tailored to suit each partner’s different needs
Why work with Bite?-
Marketing strategy & discovery
To drive meaningful marketing value, you need a plan. We love a plan! Determining your business objectives and your goals, defining your routes to market and scheduling your activity sets you up for success. Taking the time to discover means your plan is based on realistic metrics and not just intuition. Talk to us about our tried and tested Marketing Discovery.
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Marketing campaign delivery
We love this too (almost as much as the planning!). Rolling our sleeves up and working with you to deliver everything from your digital strategy and content creation to updating your website and running your events is where we excel. We follow a simple 4 stage process for strategy and delivery to help unlock your challenges. We then create goals based on realistic metrics, backed up by a smart delivery plan, followed by straightforward measurement, reporting and feedback.
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Marketing development fund management
We’ve been there and we know how it works. Which is why a valuable part of our service offering is providing MDF management. We can support you to plan and deliver your MDF funded, co-branded marketing initiatives and report the results back to your vendor partners in the formats required.
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Partner engagement
Perhaps you are a vendor or a distributor who needs someone hands on, focused and experienced to engage your reseller community? Someone who’s been on their side of the fence. Maybe you are a reseller pushed for time with marketing resource thin on the ground? We can help deliver and drive results-focused lead generation campaigns to the mutual benefit of all parties.
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Agency management
It’s likely you’re already tight on time and managing your agency relationships can stretch you even further. To get a decent ROI you need to work closely with your marketing, telemarketing, PR, creative or events agencies. We can help drive these engagements from objective setting through to reporting.
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Events & workshops
Getting people together can often be the best way to showcase your services and see results. From small training workshops and team building events to big swinging product launches and trade shows, we can manage it all; from event design, copywriting, delivery, reporting and analysing ROI. We have a wealth of experience managing multi-touch, integrated events programmes for customers of all sizes.
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Social media management
We can set up, run and administer your social media strategy for you. Perhaps you have already dipped your toe into social media but need hands-on support to take the pressure off? We can create and curate, post and manage on your behalf.
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Email marketing
A recognised staple of most marketing activity plans but needs a beady eye to make sure it’s delivering real value. Email marketing done well can generate engagement and increase loyalty, done badly it can be intrusive and at worst labelled as spam. We can design and create content, email marketing templates or simply support and administer your email marketing tools for you.
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Website design, project and content management
We’ve done a lot of this over the years, know what works, what doesn’t and crucially we understand how to compile a killer brief to make sure your new website delivers maximum impact. From simple and effective to complex and detailed we’ve briefed and managed website design projects right across the board. Post-delivery we can maintain your website and content to keep everything succinct and up to date.
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Content creation
We love to tell stories. We like words. Playing with them, juggling them about and putting them in the right order. We are adept at taking everything from a challenging technical specification and pulling out the salient selling features and benefits to creating punchy sound bites to sell your services. Your message should be at the heart of the content you produce, the content you curate and the messages you post.
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Lead process development
Generating well qualified marketing leads, weeding out the dead wood and nurturing the valuable front runners through to business opportunities needs to be at the heart of any successful marketing and sales strategy. It’s hard to maintain visibility of the process with multiple stakeholders, multiple touchpoints and multiple systems. We have developed and refined lead process flows to measure the effectiveness of lead generation and the contribution to the bottom line.
Working with Vanessa and the Bite IT Team has been a dream, an extremely proactive team with an amazing work ethic, their creativeness has really helped the business unit we work on together.
Business Unit Manager – Global Cyber Security Vendor
I enlisted the help of Bite to provide me with a fresh perspective as I felt some of my campaigns were beginning to get a bit stale. The team immediately set about identifying areas of strength in our marketing, as well as areas of weakness and allowed me to make a clear decision of areas to focus on. The team quickly had a detailed marketing plan, based on parameters that we had previously discussed. It also had a clear way of measuring ROI – something that is extremely important for me.
Marketing Manager – Cloud and IT Managed Services Organisation
The team provided professional advice throughout the duration of our campaign and it is clear that Vanessa has real expertise in the field of marketing. Any work that was required was completed on time, and to meticulous standards. Our campaign provided us a strong platform for success and has helped rejuvenate our marketing efforts. I would wholeheartedly recommend the team at Bite IT Marketing.
Marketing Manager – Cloud and IT Managed Services Organisation
Vanessa has an innate understanding of technology and channel dynamics and can execute on the vaguest of briefs with incredible insight. Smartly executed campaigns mean enquiries have increased by over 60% and qualified opportunities have almost doubled. Our vendors are equally impressed because they see their marketing development bucks yielding a great ROI when the Bite team is involved.
Managing Director – Technology Reseller
Get in touch to request a taster session
Maybe you have some gaps in your campaign delivery that we can help to fill? A taster session is the best place to start. Perhaps you already have a clear idea of where we can help, if not our taster / discovery sessions can help you unlock the priority areas.
