Seven Years in Business: Bite IT Marketing’s Journey to Success
7 years. No wayyy!
Happy Birthday to Bite!
I was compelled to reflect on our remarkable seven-year journey in the B2B technology marketing industry. This blog is in large part influenced by the lovely messages from clients, previous colleagues and friends that have filled my inbox this week as we have reached this remarkable milestone. Thank you!
It has been a journey filled with challenges, growth, and innovation, and I am proud to say that our agency has not only survived but thrived in this rapidly evolving landscape.
In this blog post, I’ll go through the factors driving our success, our strategies for staying relevant and how it’s still all about our customers….
Bite IT Marketing: A Success Story
I founded Bite in 2017 with a clear mission: to help technology companies navigate the complex world of B2B marketing and drive sustainable growth. Our agency started with a small team and a handful of clients, but our dedication to excellence and adaptability propelled us forward. Here’s how:
Our commitment to understanding our clients’ unique needs and goals has been central to our success. We’ve always believed that technology marketing is not a one-size-fits-all endeavour. By tailoring our strategies to each client’s specific challenges and opportunities, we’ve been able to consistently deliver outstanding results. Our carefully curated Marketing Discovery workshop enables us to truly get to know our clients, we like to know their goals and aspirations ensuring everyone around the table is aligned. We care what drives our clients, what success looks like to them and the difference we will make together.
The technology industry is a fast-paced, ever-changing environment. To stay at the forefront, we’ve embraced a culture of continuous learning. Our team members regularly update their skills and knowledge, ensuring that we can leverage the latest trends and technologies to benefit our clients. You can’t go anywhere without AI being spoken about and we can’t ignore the benefits it can have within the Marketing process and also with campaigns themselves. We are looking forward to sharing with you how Bite IT Marketing are embracing AI within 2024 and how it can have a positive impact on our clients business’ and results.
Data-Driven Decision Making
In the digital age, data is king. We’ve made data-driven decision-making a cornerstone of our approach. By analysing and interpreting data effectively, we’ve been able to optimise campaigns, target the right audiences, and maximise ROI for our clients. At Bite IT Marketing, our Account Managers find particular joy in crafting detailed personas—be they end users or partners—immersing ourselves in understanding their motivations. This deep dive ensures our campaigns resonate with their challenges, guiding our clients toward effective solutions and maximising returns on investment.
Innovative Marketing Strategies
Bite IT Marketing has never shied away from trying new things. Whether it’s adopting emerging marketing technologies, experimenting with creative content formats, or exploring new channels, we’ve consistently pushed the envelope to deliver innovative solutions that drive results. One of my proudest moments was being able to deliver “Bite Live” to over 30 clients, helping them host virtual events when we thought events were off the table during Covid. Thanks to this offering our clients were able to deliver slick, polished virtual events to audiences helping Technology Marketing thrive at such an uncertain time.
Our agency’s most valuable asset is our team of passionate and talented professionals. Their dedication, creativity, and expertise have been instrumental in our growth. We foster a collaborative and inclusive culture that encourages everyone to contribute their best ideas. I love to see our team bounce ideas round the table harnessing eachothers experience or talents. Whether that’s Rachel’s extensive knowledge of the channel, Ellie’s video prowess, Liam’s eye for clever use of copy or Carlos’ end user insights. The team all bring something new and exciting to every team meeting.
And In our most recent 2024 Kick Off we decided to review the Values I put in place those 7 years ago and make sure they were still hitting the mark, still true to the way we work today. I got a real buzz to see how much the original words still resonated but yet had evolved in places. Here is what we agreed on:
“Integrity” – A word that holds significant meaning for each of us, encompassing qualities such as honesty, going above and beyond, trustworthiness, transparency, accountability, fulfilling commitments, and reliability.
“Energetic” – It’s safe to say that there’s an abundance of energy in Bite. It exudes an approachable vibe, embraces thought leadership, thrives on dynamism, drive, and a fast-paced environment. The culture is proactive, personable, and undeniably fun. And we have to get in there….We’ve got Bite!
“Expert” – We’re the real deal—experienced, confident, and full of original ideas. We’re not just knowledgeable; we’re hardworking and always pushing for quality. We are self-reflective and take pride in setting high standards. We’re not just experts; we’re your go-to team for staying a head.
“Innovation” – We are the creative minds you can trust – modern, adaptable, and always forward-thinking. It’s not just a step ahead for us; it’s three. Always curious, bold, evolving and striving to uncover the next big thing.
“Caring” – We’re all about you—customer-focused, we treat your business like our own. Supportive and understanding, we’ve been told our sessions are therapeutic when tackling challenges. We’re here to listen, taking your needs seriously. Plus, we’re dog lovers!
So now we know we have the foundations right, it’s time to look to the year ahead. In my next blog I will go through the trends we see for 2024 and how we are taking a Bite out of them! All puns intended!