Bite Turns 6

The 6 reasons why Bite can support your business growth and marketing challenges this year.

Happy Birthday to Us! Another milestone reached as Bite turns 6!

Over the years, we have expanded and refined our offerings to keep ahead of changing market dynamics and industry demands. As we enter our 7th year in business, we have reflected once again on where Bite can add the most value and have the most impact on our clients.

The technology industry enters 2023 ‘cautiously optimistic’. Growth is predicted, but perhaps not at the pace we have enjoyed in previous years. We have all seen the headlines about tech industry redundancies in recent weeks. Meta, Google, Salesforce & Amazon are among them. The Verge has done a helpful roundup (take a peek here.) In this recent article, they ask, ‘Why are so many tech companies laying people off right now? Didn’t they just have record-breaking profits?’

Questions we’ve also been exploring here at Bite.

The key points:

Number one:

“The answer is that investors have changed how they’re evaluating companies,” says Michael Cusumano, the deputy dean at the MIT Sloan School of Management. Generally, when companies are growing really fast — like when revenue is shooting up 20 percent or 30 percent a year — nobody cares about profits, Cusumano says. But we’re not in a growth period right now, so investors are being more cautious.”

And two:

“One measure people use for measuring tech companies’ investment value is revenue per employee — and having hired all this staff during the pandemic means revenue per employee has gone down.”

This all makes sense, but as the article explains, the impact of these layoffs can be devastating not only for those affected but, in the long term, may not deliver the benefits these companies hoped for.

It’s no secret that, more often than not, the marketing and communications teams bear the brunt of these layoffs. This has been the case recently in both LinkedIn and Twitter *

One of our main USPs here at Bite is that we can fill the gaps left by the squeeze on team resources.

Here’s 6 reasons why we do this so well.

  1. Expertise in the technology industry:

    We have a deep understanding of the technology industry and the unique challenges that technology companies face, and we can provide tailored marketing strategies specifically designed to meet the needs of your business. No ‘one size fits’ methodologies are deployed here, and we work diligently to get under the skin of your business and your challenges to ensure solutions align with revenue goals and business challenges.

  2. Proven track record:

    We have a proven track record (6 years!) of successfully helping technology companies to grow their business. We have a wealth of experience working with companies in the technology sector and have a strong portfolio of case studies to demonstrate our success. Recent winners of Santander Micro Business of the Year and CRN Sales & Marketing Award Best Marketing Agency are a testament to these claims.

  3. Comprehensive services:

    We cover most bases, with services including marketing strategy and planning, campaign execution, brand and digital design, digital marketing, content marketing, search engine optimisation, and paid and social media marketing. By working with Bite IT Marketing, technology companies can access all the marketing services they need in one place. (Apart from PR, you need a specialist Tech PR agency. We work with a few and manage a few on behalf of our clients, so we are happy to make recommendations should this be helpful)

  4. Expertise in Digital Marketing:

    Technology companies often have a strong understanding of their products and services but may not have the same level of expertise in digital marketing. We have a team of experts who are well-versed in the latest digital marketing strategies and can help technology companies reach their target audience with proven strategies for optimising conversion and demonstrating ROI on your investment.

  5. Improved Branding:

    We love this! Taking an in-depth look at your messaging and purpose helps us at Bite to help you create a consistent story across all your marketing channels, supporting you to stand out in a crowded market and make a lasting impression on your target audience.

  6. Increased Sales:

    We help our tech clients drive and increase sales through effective marketing strategies. By reaching the right audience with the right message at the right time, we can support you in generating more leads and converting them into loyal customers.

Because of our expertise in the technology industry, proven track record, comprehensive services, strong relationships and experience with new technologies, we are exceptionally well-placed to help technology companies to achieve their marketing goals and grow their business.

Do you have a marketing gap in your business? You might have leadership and strategy but need a marketing plan. Or perhaps you have a marketing plan but no one savvy enough to execute it? You might know the best way to engage your technical audience but have no time to pull the campaign together. That’s why at Bite, we offer Marketing-as-a-Service.

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