With the right approach, paid media can be a powerful tool for technology companies striving to give their marketing campaigns a boost.
Channel marketing can sometimes feel like a bit of an uphill struggle. And as more and more vendors enter the market it’s also becoming increasingly competitive. The statistics are unprecedented. The number of new technology companies launching each year has been steadily increasing. 753,168 new startups were founded in the UK between March 2021 and March 2022 and the British tech startups amongst them raised £12.4 billion in the first five months of 2022.*
With all this competition, standing out from the crowd has become more challenging than ever before. And as a channel marketer you face the added pressure of juggling multiple vendor campaigns and activities, supporting your vendors to stand out from the crowd and generating leads and pipeline fast to show a swift return on investment.
Relying solely on organic reach and traditional marketing techniques is no longer enough to drive sales and boost ROI in the channel. Paid media is the name of the channel game in 2023, and if you’re not already incorporating it into your marketing campaigns, you’re missing out on a huge opportunity.
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How Tech Companies Can Drive Growth Through Performance Marketing
Simply click the ‘Watch Now’ button to access the Tech Talk.
What Will Be Covered:
- The differences between paid media marketing and performance marketing
- Why paid media is an essential component of any technology channel strategy today
- How to leverage the benefits of paid media, to target audiences more effectively, generate measurable results, and stay ahead of the competition
- Hints and tips on how to get started