Marketing and the C word
Why COVID will make you a better marketer
With 2021 almost upon us, the latest Bite ebook discusses new marketing tactics for the post-pandemic world. The below is an edited extract; you can download the full ebook for free here.
Like us you probably can’t bear to hear it any longer.
The dreaded ‘C’ word.
Putting your fingers in your ears and trying to block it out is futile. We hear it everywhere, and there’s no doubt the COVID repercussions will reverberate around the world for years to come.
It’s far from a situation to make light of. The pandemic has touched us all in different ways, and our hearts go out to everyone who has been affected this year. It’s been tough.
But from a marketing perspective, it’s not all bad.
In fact, if it hasn’t already, COVID will make you a better marketer.
Back in March 2020 at the start of the lockdowns here in the UK, we invited tech marketeers to get in touch with Bite. We wanted to help you reshape your marketing plans for the post-pandemic world.
Within days of lockdown enforcement, we worked with you to make your campaign plans stronger, measurable and more meaningful. Together, we started tackling the challenges posed by our new socially distanced world head on.
We were blown away by the creativity and ingenuity of the technology marketeers out there. Did you give up? Did you heck.
Ignited by the challenges we all faced together, Bite ended up collaborating and working on some of the most exciting marketing initiatives in the channel as 2020 played out. And we learnt a lot along the way.
What you’ll get from the ebook
Our latest ebook shares some of what we learnt from 2020.
It covers everything from the rise of virtual to the resurgence of telemarketing, and from what now works in email to ABM ‘Lite’. Play by play, the ebook reveals what changed, what worked and what COVID underlined.
And of course, it covers how marketing will change in 2021.
Marketing will change in 2021
Although vaccinations have begun, COVID isn’t about to vanish. The marketing changes COVID triggered are here to stay and, as 2021 unfolds, most will simply gather steam.
So long as we’re prepared for further change and are willing to embrace the new marketing ‘rules’, that’s a good thing.
There are cost savings to be had. There are ROI improvements to be made. And there are opportunities to grasp before others do.
You may already know what we mean. But if not, download the ebook to see how COVID can enhance your marketing campaigns.
Alternatively, get in touch to arrange a free 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation. We’ll go though how to reshape your marketing for the post-pandemic world.
It’s a risk-free chance to reconsider your marketing. You can reach out to us over here now.