Technology marketing and the ‘C’ word

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Why Covid will make you a better marketer.

March 2020. It was the start of lockdowns here in the UK.

With the world imploding, we invited tech marketeers to get in touch for support. Many of you did. And as a result, Bite ended up collaborating on some of the most exciting marketing initiatives in the channel in 2020.

Along the way, we learned a lot about post-COVID marketing.

In this ebook, we reveal what we learned about marketing from an unprecedented year – and how you can use these insights to improve your 2021 marketing.

Find out how the pandemic has changed B2B marketing.

Here’s why COVID will make you a better marketer.

What’s inside the ebook?

  • 14 things we learned about marketing in 2020
  • The truth about Zoom fatigue
  • Future trends on working from home
  • How marketing changed in 2020
  • Using telemarketing in post-pandemic campaigns
  • How to use email to engage B2B audiences
  • How to make passive prospects actively engaged
  • What happens when you employ ABM ‘Lite’
  • How to use our insights in your marketing campaigns
  • 6 marketing predictions for 2021

Request a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation

How should the above influence your campaigns in 2021?

Fancy joining forces to see if we can work things out?

We’re offering tech companies a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation with the team here at Bite IT Marketing.

We’re award-winning and results-driven. If it sounds like we might get along, get in touch!

Without a doubt the best marketing team I have ever had the pleasure to work with. Always available and on board to discuss new ideas, plus support and bring to the table other inventive options to provide us with a best of breed go-to-market campaign.


Product Sales Specialist – Global Technology Distributor

When it comes to multi-channel marketing there are loads of commentators that talk a good game but Vanessa and her team at Bite actually help make it happen. They’re like an amazing team of athletes – whether you need help with a short sprint or a gruelling marathon, they’re there at the starting line and encouraging you across the finish.


Managing Director – Technology Reseller

Vanessa combines an in-depth knowledge of the latest marketing techniques with her understanding of the tech sector and Juniper Networks to produce creative and results-driven campaigns. She is hard-working, focused, driven and grasps new concepts quickly which means she is often the go to marketer when we execute joint campaign initiatives. A real asset to any team, I’d highly recommend her skills to enhance industry-led marketing programmes.


EMEA Senior Marketing Manager Channel – Juniper Networks

Working with Vanessa and the Bite IT Team has been a dream, an extremely proactive team with an amazing work ethic, their creativeness has really helped the business unit we work on together.


Business Unit Manager – Global Cyber Security Vendor