Technology marketing and the ‘C’ word

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Why Covid will make you a better marketer.

March 2020. It was the start of lockdowns here in the UK.

With the world imploding, we invited tech marketeers to get in touch for support. Many of you did. And as a result, Bite ended up collaborating on some of the most exciting marketing initiatives in the channel in 2020.

Along the way, we learned a lot about post-COVID marketing.

In this ebook, we reveal what we learned about marketing from an unprecedented year – and how you can use these insights to improve your 2021 marketing.

Find out how the pandemic has changed B2B marketing.

Here’s why COVID will make you a better marketer.

What’s inside the ebook?

  • 14 things we learned about marketing in 2020
  • The truth about Zoom fatigue
  • Future trends on working from home
  • How marketing changed in 2020
  • Using telemarketing in post-pandemic campaigns
  • How to use email to engage B2B audiences
  • How to make passive prospects actively engaged
  • What happens when you employ ABM ‘Lite’
  • How to use our insights in your marketing campaigns
  • 6 marketing predictions for 2021

Request a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation

How should the above influence your campaigns in 2021?

Fancy joining forces to see if we can work things out?

We’re offering tech companies a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation with the team here at Bite IT Marketing.

We’re award-winning and results-driven. If it sounds like we might get along, get in touch!

The Bite Marketing plan gave us a clear direction. Vanessa kept in contact regularly throughout the weeks to provide updates of her work, to discuss what we would do next and to get my input on design work. I was continuously impressed by the thoroughness and attention to detail with which plans were constructed and the efficiency with which they were carried out.


Marketing Manager – Cloud and IT Managed Services Organisation

Vanessa has an innate understanding of technology and channel dynamics and can execute on the vaguest of briefs with incredible insight. Smartly executed campaigns mean enquiries have increased by over 60% and qualified opportunities have almost doubled. Our vendors are equally impressed because they see their marketing development bucks yielding a great ROI when the Bite team is involved.


Managing Director – Technology Reseller

Focused on current market trends and able to create relevant campaigns into our key markets- resulting in the generation of the significant pipeline.


Business Development Manager – Cloudflare

A top-notch strategic marketer who also understands the pressures that a technology sales team has in ever-changing markets!


UK & Ireland Country Manager – CensorNet