Technology marketing and the ‘C’ word

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Why Covid will make you a better marketer.

March 2020. It was the start of lockdowns here in the UK.

With the world imploding, we invited tech marketeers to get in touch for support. Many of you did. And as a result, Bite ended up collaborating on some of the most exciting marketing initiatives in the channel in 2020.

Along the way, we learned a lot about post-COVID marketing.

In this ebook, we reveal what we learned about marketing from an unprecedented year – and how you can use these insights to improve your 2021 marketing.

Find out how the pandemic has changed B2B marketing.

Here’s why COVID will make you a better marketer.

What’s inside the ebook?

  • 14 things we learned about marketing in 2020
  • The truth about Zoom fatigue
  • Future trends on working from home
  • How marketing changed in 2020
  • Using telemarketing in post-pandemic campaigns
  • How to use email to engage B2B audiences
  • How to make passive prospects actively engaged
  • What happens when you employ ABM ‘Lite’
  • How to use our insights in your marketing campaigns
  • 6 marketing predictions for 2021

Request a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation

How should the above influence your campaigns in 2021?

Fancy joining forces to see if we can work things out?

We’re offering tech companies a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation with the team here at Bite IT Marketing.

We’re award-winning and results-driven. If it sounds like we might get along, get in touch!

Vanessa is a first class marketeer and marketing leader. She has a tremendous eye for the wider business and the positive impact that marketing drives for the organisation, never shying away from the detail and her ability to take others in the organisation on the journey to develop and exceed business goals. Vanessa has the ability to define clarity across investments through to execution engagement so all parties feel as one team driving the business opportunities together.


Director of EMEA CPSD Marketing – DellEMC

Focused on current market trends and able to create relevant campaigns into our key markets- resulting in the generation of the significant pipeline.


Business Development Manager – Cloudflare

…an enthusiastic and professional approach to a campaign brings a new dimension and discernible value add. Able to understand the objectives quickly, identify the routes to market and create innovative effective content.


Head of Channel Development – Blackfoot UK

When it comes to multi-channel marketing there are loads of commentators that talk a good game but Vanessa and her team at Bite actually help make it happen. They’re like an amazing team of athletes – whether you need help with a short sprint or a gruelling marathon, they’re there at the starting line and encouraging you across the finish.


Managing Director – Technology Reseller