Technology marketing and the ‘C’ word

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Why Covid will make you a better marketer.

March 2020. It was the start of lockdowns here in the UK.

With the world imploding, we invited tech marketeers to get in touch for support. Many of you did. And as a result, Bite ended up collaborating on some of the most exciting marketing initiatives in the channel in 2020.

Along the way, we learned a lot about post-COVID marketing.

In this ebook, we reveal what we learned about marketing from an unprecedented year – and how you can use these insights to improve your 2021 marketing.

Find out how the pandemic has changed B2B marketing.

Here’s why COVID will make you a better marketer.

What’s inside the ebook?

  • 14 things we learned about marketing in 2020
  • The truth about Zoom fatigue
  • Future trends on working from home
  • How marketing changed in 2020
  • Using telemarketing in post-pandemic campaigns
  • How to use email to engage B2B audiences
  • How to make passive prospects actively engaged
  • What happens when you employ ABM ‘Lite’
  • How to use our insights in your marketing campaigns
  • 6 marketing predictions for 2021

Request a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation

How should the above influence your campaigns in 2021?

Fancy joining forces to see if we can work things out?

We’re offering tech companies a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation with the team here at Bite IT Marketing.

We’re award-winning and results-driven. If it sounds like we might get along, get in touch!

Marketing within a distributor comes with challenges, namely that we need to create, adjust or localize Vendor Messaging, retain our tone of voice and also keep the reseller focused and motivated to execute consistent lead generation activities. BITE IT do all of the above and with the focus and energy to drive results!

Marketing Director – Global Technology Distributor

When it comes to multi-channel marketing there are loads of commentators that talk a good game but Vanessa and her team at Bite actually help make it happen. They’re like an amazing team of athletes – whether you need help with a short sprint or a gruelling marathon, they’re there at the starting line and encouraging you across the finish.

Managing Director – Technology Reseller

I enlisted the help of Bite to provide me with a fresh perspective as I felt some of my campaigns were beginning to get a bit stale. The team immediately set about identifying areas of strength in our marketing, as well as areas of weakness and allowed me to make a clear decision of areas to focus on. The team quickly had a detailed marketing plan, based on parameters that we had previously discussed. It also had a clear way of measuring ROI – something that is extremely important for me.

Marketing Manager – Cloud and IT Managed Services Organisation

Vanessa always done a fantastic job of organising and driving their success in all measures be that leads generated or attendees and most importantly without fuss and staying within budget.

Sales Director UK & EMEA – Exinda Networks