B2B tech marketing has changed – and bigger changes are coming

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We can’t see this changing any time soon, can you?

This time last year we published our eBook entitled ‘Tech Marketing and the C word. Why Covid will make you a better Marketer’.

In this eBook we revisit our observations from 2021 and discuss what changed, what worked, and what we predict the big B2B tech marketing trends will be in 2022.

Let’s start by looking at what we learnt in 2021.
We hope you enjoy the insights we share.

Find out how B2B tech marketing has changed – and bigger changes are coming.

Here’s what we learnt in 2021 and how it will make you a better marketer in 2022.

What’s inside the eBook?

  • 12 things we learned about marketing in 2021
  • How marketing changed in 2021
  • How to find your ‘Digital Twin’
  • How to make passive prospects actively engaged
  • How to use our insights in your marketing campaigns
  • 6 marketing predictions for 2022

Request a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation

How should the above influence your campaigns in 2022?

Fancy joining forces to see if we can work things out?

We’re offering tech companies a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation with the team here at Bite IT Marketing.

We’re award-winning and results-driven. If it sounds like we might get along, get in touch!

Vanessa combines an in-depth knowledge of the latest marketing techniques with her understanding of the tech sector and Juniper Networks to produce creative and results-driven campaigns. She is hard-working, focused, driven and grasps new concepts quickly which means she is often the go to marketer when we execute joint campaign initiatives. A real asset to any team, I’d highly recommend her skills to enhance industry-led marketing programmes.

EMEA Senior Marketing Manager Channel – Juniper Networks

I enlisted the help of Bite to provide me with a fresh perspective as I felt some of my campaigns were beginning to get a bit stale. The team immediately set about identifying areas of strength in our marketing, as well as areas of weakness and allowed me to make a clear decision of areas to focus on. The team quickly had a detailed marketing plan, based on parameters that we had previously discussed. It also had a clear way of measuring ROI – something that is extremely important for me.

Marketing Manager – Cloud and IT Managed Services Organisation

When it comes to multi-channel marketing there are loads of commentators that talk a good game but Vanessa and her team at Bite actually help make it happen. They’re like an amazing team of athletes – whether you need help with a short sprint or a gruelling marathon, they’re there at the starting line and encouraging you across the finish.

Managing Director – Technology Reseller

Working with Vanessa and the Bite IT Team has been a dream, an extremely proactive team with an amazing work ethic, their creativeness has really helped the business unit we work on together.

Business Unit Manager – Global Cyber Security Vendor