Bytes & Forcepoint


See Cloud Clearly. Dynamically Adapt to Risk


The challenge

Enterprises are likely to have more than 1,000 cloud applications – many unsanctioned by IT. Traditional security technologies don’t adequately address the security and compliance challenges that this presents as they simply can’t see and track them all.

The challenge was to dramatise the perilous nature of this scenario and motivate both the decision maker audience (CISOs / CIOs) and the influencer audience (IT Security Managers) to find out more about how the class leading solutions from Bytes and Forcepoint can help them overcome this.


The solution

Our creative team dramatised the potential unseen security dangers, by using a highly visual mountain climbing analogy. Our hero climber is seemingly blissfully unaware of the peril he is in – until the clouds burn away and the true risks are revealed in all their horrific glory. With the strapline “See Cloud Clearly” emphasising the power of Bytes solution, the viewer is left in no doubt that they need to carefully consider the benefits of deploying Forcepoint.

team work

The deliverables

  • Campaign creative theme and strapline
  • Landing page design
  • Landing page build (WordPress)
  • SEO and Google Analytics
  • Infographic design & creation
  • Battle video creation
  • Email creation
  • Executive Roundtable & Whisky Tasting
  • Executive Roundtable & Whisky Tasting
  • Reporting

The results

  • 11 Emails sent with open rates of 12.2% achieved and click through rates of 2.5%
  • 12 High Quality C-Level SBDMs recruited for the Executive Roundtable, with a number of long term opportunities now in train.