Fusion Teams

2020 pandemic

The challenge

When the pandemic hit, businesses needed help connecting more than ever.

And many turned to Microsoft Teams as a fix. In fact, Teams’ daily usage stats jumped from 32 million in March 2020 to 75 million in April 2020. While Teams unites internal teams, out-of-the-box, the tech doesn’t support external voice calls. So, short of using personal phones, many of those who adopted Teams were unable to talk to customers and external partners over the phone.

Charterhouse therefore developed a solution which we eventually named Fusion Teams. Fusion Teams integrates all the features of existing office telephone systems – such as queues, holds, and transfers – with Microsoft Teams to build a single, self-contained online collaboration space. Fusion Teams supported Charterhouse’s ‘connection’ proposition. And, once it was ready to go, Charterhouse asked Bite for help with its launch.

To begin with, we helped develop the solution's name.

The solution

Charterhouse is already famous for Fusion, its hybrid-cloud solution for digital transformation. It would clearly be beneficial if people could trace the new solution back to Charterhouse. Thus, as is often the case, the best name was also the most obvious: we named the new solution Fusion Teams.

We also needed a strapline that summed up the solution’s benefits. Given the product’s complexity, this wasn’t easy. A longlist became a shortlist before, eventually, we settled on a line that summarised the solution’s features and benefits in just five words: Fusion Teams: The Voice of Successful Teams.

“The Fusion Teams campaign set the bar in terms of creativity, brand awareness and omni channel. Webinars attracted over 80 attendees each, with the long tail impact of the campaign and associated assets lasting for over 9 months. We have seen significant ROI from this campaign and it continues to deliver!”

Nadine Ter Meulen - CMO
Team work

The deliverables

  • Campaign creative theme and strapline
  • Landing page design
  • Landing page build (WordPress)
  • SEO and Google Analytics
  • LinkedIn Ads
  • Email creation (HubSpot)
  • Social creation
  • Reporting
We did it

The results

  • Webinar attendance: 140 people
  • Sales: £600,000 pipeline, spread over 22 deals, 100% of which are still in play
  • Direct ROI: 100:1